Novacolor presents its joyful revolution based on the awareness of every single gesture which, in the world of colors, means research to obtain a new production system, whose environmental impact is minimal and permits to achieve high-performances and healthy products.
Novacolor wants to create environments where mental and physical well-being takes the priority. Only by taking care of nature, we can defend life and be in harmony with the rest of the planet.
Nature infuses us with an intimate sense of peace to remind us of the little pleasures of childhood: from the games that used to fill our days to the ecstatic gaze in front of the spring colors.
Today, more than ever, we need a Joy Revolution.